SEO is not just one thing but a bunch of different components working together. Like a well rehearsed symphony.
1. Client Requirements
First thing that we need to know is what audience you are trying to reach and what industry you are in.
Who are you top competitors and how are they doing business.
2. Keyword Searches
What key words do people use to find your business. This needs to change and reflect the times.
As industries change so do keywords you need to make sure that your website always reflects the changing of industries.
3. Website Optimization
This is important because minor variations of a Google search can bring back varying results.
For example someone searches for a cleaning company what words do they use. Sanitation services, maids, softwashing, interior, exterior, ect… All these searches can bring back different results. We want each keyword that is associated with your business to bring it up in a search result.
4. Reporting
Reporting helps give you the demographics of your users. It also keeps track of all the web traffic coming through. Who is visiting the site and where they are coming from. If it is social media what platform (Facebook, Instagram, Linkedin, ect..). So, you can market and focus on the platform giving you the most business. What city and state is the traffic coming from which is important because we want your site to reach the people you are able to do business with.
I personally use Google analytics but I also use a great marketing company the Lead Leader
5. Mobile Responsive
Another way SEO is affected is whether or not your site is mobile responsive. All my sites are mobile responsive and help with SEO.
6. Crawling and Indexing
Crawling is how Google looks through the internet and sees all the different places your business is listed. They’re known as internet spiders and they follow all the links associated with websites. So, all the information on all pages needs to be the same. Google know it is more creditable and moves you up on the list. For example everywhere you advertise your business should have exactly the same information. Same address, phone number, email, ect…
Indexing is how the pages are saved after the crawling process.
7. Content Writing
Not all content is created equal. You want to create original content. You want to stay away from plugins or addons that writes content for you. They can be considered as spam and you can actually be blocked from certain areas. I always create all my own content.
8. Link Building
Having links on your website is a good thing most of the time. Like content writing you don’t want links that are considered spam. So, making sure you have good quality links on your site. Helps move you up on the Google search.